The $0 AI Copy Fix That 2x’d CTR and Boosted ROAS by 48%

No new creatives. Just proven copy frameworks.

A few weeks ago, a friend asked if I could help get fresh eyes on their Meta ads.

I didn’t touch the creative.
Didn’t change the targeting.
All I did was rewrite the copy, using a framework from Eugene Schwartz.

The results?

• 🤯 CTR (all): +114%

• 🔥 Unique Outbound CTR: +109%

• 🚀 ROAS: +48%

I call this approach framework marketing.

Find a proven copy framework (eg: Eugene Schwartz’s breakthrough advertising). Use it as a prompt in ChatGPT on your ad copy and let the magic happens.

Steal this 10x Playbook I use.

Generate high-performing ad copy in 1 prompt, backed by 67 years of results.

🧠 What Is Framework Marketing?

Most people write ad copy from scratch.

That takes time and it rarely works (unless you are direct response copywriting trained).

Framework marketing is faster.

You take a proven framework, like one from Eugene Schwartz or Gary Halbert
and use it as a starting prompt.

Instead of reinventing the wheel, you:

• Plug your product into a battle-tested framework

• Prompt ChatGPT with it

• Polish the output & not build from zero

Frameworks give you:

• Message flow that matches buyer awareness

• Headlines and hooks that tap into existing desire

• Way less guesswork

🎨 Before vs After Breakdown (Structure Fix)

I can’t show the original ad copy from my friend's campaign.

Here’s how I applied the Schwartz framework in a sample rewrite:

• Awareness shift: Spoke to a problem-aware audience who knows about paint safety but not the hidden risks.

• Made it visceral: Swapped “toxins” for “the air your kids breathe” and “that tickle in your throat.”

• Emotional outcome: Moved from features to “peace of mind in every room.”

Here’s how I applied the Schwartz framework in the rewrite:

• Matched message to “Problem Aware” stage

• Used a fear-based emotional hook: invisible toxins

• Shifted benefit from surface (paint lasts longer) to core desire (protect your family

📚 How to Use This Yourself in 1 Prompt

Prompt:

Rewrite this ad copy using Eugene Schwartz’s Breakthrough Advertising framework.

The ad copy is [YOUR AD COPY HERE].

Bonus #1: Localise the tone

Sometimes, ChatGPT output seems a little too… American. You can adjust it to local context using this line:

“Contextualise the copy to the local (Singapore) market. Keep it clean, no Singlish.”

Bonus #2: Add more emotional pull

Emotional copy always converts better. You can dial up the emotional response easily. If the output feels flat, just layer this on:

“Make it more emotional.”

You’ll be surprised how well this works especially for family, health, or safety-related products.

Desire Mapping Cheat Sheet

🔔 What Framework I Like? (and Why I Keep Going Back to Schwartz)

Every time I run this prompt:

“Rewrite this copy using Eugene Schwartz’s framework.”

I get back something better not because the language is fancier… But because it finally taps into what the customer already wants.

Great ads don’t invent desire. They channel mass desire into a product people already want to say yes to.

It’s not just “awareness stages” and copy structure.

It’s knowing which desire is already burning in your customer’s mind and matching it.

So when I rewrote that paint ad?

I didn’t talk about the product. I talked about a parent protecting their family from invisible air toxins.

Same offer. Different desire.

That’s why I keep going back to Schwartz.

His framework helps you skip the guesswork and speak straight to what people already feel.

🤯 Real Life Results

Drumroll...

I didn’t touch the creative. Just rewrote the copy using Schwartz’s framework.

Can’t share the exact ad (competitive niche), but the results speak for themselves:

All from just restructuring the words.

🎁 Bonus: 5 Copy Frameworks That Still Work in 2025

A quick list of timeless copy frameworks to try:

• Eugene Schwartz (awareness-level alignment)

• Gary Halbert (pain → story → relief)

• Claude Hopkins (demonstration-led proof)

• Joe Sugarman (line-by-line curiosity)

• David Ogilvy (benefit-first ad flow)

❗️Disclaimer

This prompt won’t write world-class copy for you.

But it will get you 60–70% of the way there.

Which for a time-starved marketer or business owner juggling 10 other things, is often more than enough.

You’ll get structure. You’ll get clarity. You’ll get a head start that’s way better than staring at a computer.

The rest? That’s where you come in.

I test AI workflows on real marketing problems.

And turn the useful ones into 10x Playbooks.

So business owners and solo marketers doing it all themselves can skip the guesswork… and copy what actually works.

→ Save $5K. Gain a workflow. I drop one of these 10xPlaybooks 🚀 every week — don’t miss the next.

John